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First Aid Measures To Revive Your Business

Tuesday, October 6, 2009

There will come a point in time when your business seems to hit a snag. There is just no movement in sales. There are several reasons for this: First, your customers are tired of your product or your services seem to have reached a plateau. Second, your products are losing to competition. Third, your services have deteriorated. Whatever the reasons are, you have to act fast and act decisively before your business runs out of steam. What can you do to breathe some fresh air to rejuvenate your business? Here are three first aid measures you can do to revive your business.

1. Review your Marketing Strategy
Your business model you crafted at the beginning of your business might not be appropriate for it anymore. Business change, competition gets bolder, clients become more discriminating; hence, your marketing strategy must consider these changes. For instance, are you still using the same old business card printing design? If you are then it is probably high time to consider redesigning your color business cards to suggest a fresh new start. Think about makeovers and you get the picture.

2. Aim for the moon, shoot for the stars
If you know what this means, you'll get the idea. This means target something bigger and still hit something. In the business sense, instead of watching the numbers shrink or get scraggily signal digit growth, ask yourself, “How can I add more customers than before?” There are customers out there but they may be farther away. If you market to a city, talk to 10 cities; if you promote to a province/state, talk to the country; if you talk to a country, go global. Response rates are a percentage game; change the odds.

3. Find out what customers want
Mel Gibson's ‘What Women Wants' is about listening to the inner thoughts of women. The character of Gibson is able to hear the inner thoughts of women making him more successful in dealing with them. Apply this to your business and you will become more successful in dealing with your target market. Your customer’s know what they want and what will motivate them to take action. Interview one-on-one, hold group discussions, survey, throw a social, run a contest. Your next biggest successes are in your customer's needs not met yet. Do not stop searching until you get a powerful breakthrough. If you can't find it, you're not looking hard enough.

Through these easy steps you can probably breathe a new life to your business.

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